Why Work With Us?
Our dedicated account managers in the Netherlands, Belgium, and Germany support our retail partners with hands-on advice, trend insights, and tailored product suggestions. You can browse and order through our easy-to-use B2B webshop — complete with rich content, seasonal trends, and curated collections, or order via EDI, app, or phone.
We make it easy for you to focus on what matters: running your business.
For Retailers
We help you build a stronger assortment, optimize shelf space, and meet modern consumer expectations — whether you're running a single location or multiple outlets. Our flexible ordering options and responsive service make it easy to grow with confidence.
- Over 5.000+ pet essentials in stock
- Sustainable and eco-friendly
- Smart purchasing starts at Xtra®
Our partners
Events
Xtra at Pet Product Expo 2025
Join us at Europe’s leading pet trade fair, where we’ll be showcasing our latest dog and cat collections, including new sustainable packaging concepts and top-selling travel accessories. Connect with our wholesale team, discover retailer exclusives, and enjoy a sneak peek into upcoming trends.
Messe Frankfurt – Hall 3, Booth A14Frankfurt, GermanyMore info
Evening Meet & Greet: Premium Cat Brands Showcase
An exclusive evening for retailers to explore our newest luxury cat lines — from plush bedding to design-forward scratchers. Enjoy refreshments, talk directly with our brand partners, and get early access to pre-order deals.